Launching a crowdfunding campaign is a challenging journey. Many projects attract interest but fail to convert followers into backers. If you are planning a relaunch after a campaign that didn’t meet expectations, understanding why potential backers hesitated is crucial. This post offers a practical guide to using targeted questionnaires to gather insights and build a stronger, more effective relaunch strategy. Where: Campaign Updates, Newsletter, Social Media How to Identify What Caught...

When EA was reportedly acquired for $55 billion by a consortium including Saudi Arabia’s Public Investment Fund (PIF) , headlines focused on the money. But what followed wasn’t a Wall Street celebration; it was a community meltdown. This wasn’t just a corporate shakeup; it became a valuable case study on how cultural values can make or break a brand’s reputation practically overnight. In the creative industries, such as gaming, and especially in the crowdfunding space, cultural capital is...

For years, the conventional wisdom in game marketing was to chase the fleeting glance. We were told to get snappy, to show off a cool...