Social media 101

I have worked with social media now for almost 20 years in one form or another. From managing brand deals as a blogger, or scheduling content for clients I have tried it all. Here is my top 15 tips for you to improve your social media presence. 15 Tips to Level Up Your Social Media Game 1. Choose the Right Platforms:

Don't spread yourself too thin! Focus on the platforms where your target audience is most active.
Understand the unique characteristics of each platform (e.g., TikTok for short videos, Twitter for quick updates).

2. Consistency is Key:

Maintain a regular posting schedule.
Use a content calendar to plan and organize posts.

3. Engage with Your Community:

Respond to comments and messages promptly.
Participate in relevant conversations and hashtags.
Follow the 20/80 rule: 20% self-promotion, 80% valuable content for the community.

4. Utilize Hashtags Effectively:

Research and use relevant hashtags for your industry.
Create a rotation system for hashtags to maximize reach.

5. Leverage User-Generated Content:

Encourage followers to share their experiences with your product.
Repost and credit user-generated content to build community.

6. Optimize for Each Platform:

Tailor your content for each platform's specific requirements.
Use native posting features when possible for better algorithm performance.

7. Utilize Live Streaming:

Go live on platforms like Instagram to increase engagement.
Aim for at least 3 minutes of live content to maximize visibility.

8. Create Diverse Content:

Mix up your content types (e.g., images, videos, text posts).
Use stop-motion videos for quick, engaging explanations.

9. Track and Analyze Performance:

Use platform analytics to understand what content resonates with your audience.
Adjust your strategy based on performance data.

10. Collaborate with Influencers and Content Creators:

Partner with relevant influencers
Provide clear guidelines and expectations for collaborations.

11. Use Paid Advertising Strategically:

Implement retargeting campaigns to reach interested audiences.
Test different ad formats and content to optimize performance.

12. Build an Email List:

Use social media to grow your email subscriber base.
Segment your email list for targeted communications.

13. Showcase Behind-the-Scenes Content:

Share the human side of your brand or project.
Post pictures of your team or development process.

14. Cross-Promote Across Platforms:

Share content from one platform to another when appropriate.
Use platform-specific features like Instagram Stories to drive traffic to other channels.

15. Stay Updated on Platform Changes:

Keep informed about new features and algorithm updates.
Adapt your strategy to take advantage of new opportunities.

For more tips and tricks on Social Media, listen to these podcasts.