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The $55 Billion Crisis: Why Communication is the Only Lifeline for Acquired Brands in Gaming
When EA was reportedly acquired for $55 billion by a consortium including Saudi Arabia’s Public Investment Fund (PIF) , headlines focused on the money. But what followed wasn’t a Wall Street celebration; it was a community meltdown. This wasn’t just a corporate shakeup; it became a valuable case study on how cultural values can make or break a brand’s reputation practically overnight. In the creative industries, such as gaming, and especially in the crowdfunding space, cultur
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